StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Haier Group - Essay Example

Cite this document
Summary
Haier Group has faced stiff challenges in the early 1980’s; however they escaped from bankruptcy and established as a global brand at present. They are currently the fourth largest maker of white goods like dishwashers, dryers, washing machines, etc…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
The Haier Group
Read Text Preview

Extract of sample "The Haier Group"

Download file to see previous pages

As part of their business expansion and diversification, Haier has recently started to produce goods such as refrigerators, freezers, air conditioners, microwaves, televisions, vacuums, cell phones, computers etc (Hunt). “On February 23, 2004, Haier Group, a major home electrical appliance maker in China, was listed as the only Chinese name brand among the world's 100 most recognizable brands in a global name brand list edited by World Brand Laboratory”(Lu et al, p.1) Even though Haier has acquired a significant place in global market, it is not going to be easy for them to maintain their place, unless they find new ways to improve their business.

According to Fortune magazine, Haier's net profit for the six months ending June 2002, declined by 45% and its sales declined by 3.7% during the same period” (Haier Group's Strategy in the US Market). This paper proposes three different ways through which Haier could improve its business strategies and maintain their supremacy in global market. Haier has to improve its international human resource management strategies since it operates in different countries at present. It should be noted that Haier is a company of Chinese origin and the HRM strategies in China and other countries could be entirely different because of the huge political, cultural, social legal and environmental differences between China and other countries.. Chinese government never allows the free flow of information to and from China which is definitely causing problems to Haier.

Moreover, credit card forgeries and other internet related crimes are growing day by day and Haier needs to strengthen their internet platforms to enhance communication and secure online purchasing of its products. Even though Haier products are cheaper compared to other similar products, Chinese products normally have a bad reputation as far as quality is concerned. “Some analysts felt that Haier lacked the brand image to make a dent in the high-end segment. They pointed out that in general consumers were brand-conscious, and this was especially true in the case of high-end products” (Haier Group's Strategy in the US Market).

Haier should give more focus to improve the quality of its products. Haier should realize that the consumer electronic markets of mobile phones, computers etc are not like the markets of home appliances like refrigerators, microwave ovens or dish washers. Apple, Samsung, Nokia, IBM, Microsoft, etc are some of the renowned consumer electronics brands which are competing with Haier products. It is not easy for Haier to beat them unless they improve the quality of their products drastically. It should be noted that technological advancements are necessary even for selling kitchen appliances now.

Competitors are introducing new products and ways to manage kitchen. “For example, Samsung had introduced the “Home PAD Refrigerator,” which detected the shelf life of food and automatically displayed a list of items stored in the fridge on the door. Portable entertainment devices were the new trend in consumer

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Haier Group Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/management/1429642-the-haier-group
(The Haier Group Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/management/1429642-the-haier-group.
“The Haier Group Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1429642-the-haier-group.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Haier Group

Resources and Capabilities of the Company

hat resources and capabilities does The Haier Group appear to have?... hat strengths and weaknesses does The Haier Group appear to have?... What resources and capabilities does The Haier Group appear to have?... What strengths and weaknesses does The Haier Group appear to have?...
5 Pages (1250 words) Coursework

The Importance of Companys Management

This is exemplified by The Haier Group, which grew from an importer of refrigerator production technology to a world leading home appliance manufacturer within two decades.... This is exemplified by The Haier Group, which grew from an importer of refrigerator production technology to a world leading home appliance manufacturer within two decades.... Before Zhang came to the rescue of the company, The Haier Group had a group of undisciplined and low-skilled employees and suffered from low productivity and reduced product quality....
7 Pages (1750 words) Assignment

Haier Group Corporation

The Haier Group Corporation is a Chinese based firm that was able to convert its medium size domestic manufacturing firm into a global giant during the past two decades.... The present essay headlined "haier group Corporation" deals with the long-term goals which contribute to the company success.... nbsp;… haier group Corporation is an example of a company that started out a simple domestic operation that had one product offering....
6 Pages (1500 words) Essay

The Transformation of China

Transformation of China started with the process of globalization; globalization affected countries as the governments liberalized the international flow of capital, telecommunications and transportation (Andersson and Wang 2011).... Hay (2008) cites that China has reinvented… China managed its way up like a corporation through its people and for its people....
11 Pages (2750 words) Essay

Key Strategic Issues of Haier Corporation

haier is an example of a company that relied on well-structured strategies to achieve success.... haier manufactures white… It is the worlds largest producer of the white goods.... haier is a company that laid down very crucial strategies.... The managers even got the name "haier" from a technological supplier.... Raising its name both nationally and internationally helped boost the growth of haier.... haier had an ambition of reaching greater heights, from the start....
21 Pages (5250 words) Essay

Globalization, International Manufactures And Service Providers

Natives are able to create new world society through globalization.... They are able to do more things that are similar and hence affect each other's life deeply in one way and another.... Moreover,… In the book, Globalization, by Frank J.... Lechner, he argues that, globalization tend to shape the everyday lives of people (Lechner, 2009, p 2)....
6 Pages (1500 words) Essay

Marketing Draft of Haier Group

haier group Company is out to provide customers in China and all over the world with electronic products that it classifies as white, brown and IT products.... haier group mainly manufactures appliances that are used in homes.... haier group Company has its headquarters at Qingdao.... Heir classifies its products into four: white, brown, client solution business and manufacturing group's equipment components.... Manufacturing group equipment component include electronic control integration and metal and plastic product plate production line....
6 Pages (1500 words) Essay

The Strategic Position of Haier Group, China

The Haier Group is one of the largest manufacturers of electric appliances in the region of China.... The paper divulges to understand the various strategic initiatives taken by haier group along marketing, distribution, financial, expansionary, promotional, product, brand enhancement, and research and development activities to gain dominance in the global sphere of consumer electronics.... hellip; According to the paper, haier group of China is gradually turning up to become a Global Leader in the field of Consumer Electronics....
41 Pages (10250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us