StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Media Language Innovations - Essay Example

Cite this document
Summary
The paper "Media Language Innovations" tells us about online media and print media. Media has its main goal to amaze public, to appeal for the interests of people, to their most inner thoughts and ideas and for this purpose very often figurative language is used…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Media Language Innovations
Read Text Preview

Extract of sample "Media Language Innovations"

Media Language Innovations Media has its main goal to amaze public, to appeal for the interests of people, to their most inner thoughtsand ideas and for this purpose very often figurative language is used. In the modern context it is possible to differ between online media and printed media. We decided to look for common features in these two different types of media and come to the common conclusion that it is more effective to post media online and to gain online audience than to print and to sell newspapers, magazines etc. For example, ads and newspapers appeal to the customers in a mass market in different spheres of human activities. Basically, ads in the newspapers are very concise and very informative. It is very important to enable people to read information quickly and correctly. Very often in printed media a strategy of noun-phrases ‘squeezing’ is used, for example: Larger- than- life comedienne Joe Brand (Saks, 2010). This strategy kills two birds with one stone: we save words and we also appeal for the readers attention from the very beginning of our story. In the story from a newspaper, it is possible to see the exact structure. There are the following main elements of the article/story in the newspaper: abstract-setting-complicating action-resolution-coda. Abstract of the story combines the headline and the lead sentence. We provided a piece of text from the newspaper in the Appendix I and it is evident that in the first paragraph attention of readers is grasped for sure. The author introduces a special quote, which proves that his further claims underline the importance of the story. Then the author introduces a subhead, which organizes the story. It is also evident that the author prognosticates further development of events and confirms its reliability. This newspaper article presents the authors different claims as he changes directs speech and indirect speech. Moreover, he introduces another subheading in the middle of the article: "Frozen in Time" and in such a way he attracts attention of the readers and reminds them about dinosaurs that are the basic objects of the article. Both, the ideas of detective stories and glimpses of paleontology are combined. With this citation: "You take all these bits of evidence and reconstruct the past" the author draws parallels between the science of paleontology and gives some hints on a detective story. Of course, when we talk about language of media the first thing, which comes to our minds, are original headlines. Very often puns or alliteration are used there as attractors of the readers attention. There is an interesting example illustrating peculiarity of headlines: Burning questions on tunnel safety unanswered. This headline is from the article, which is about possible fires coming in the Channel tunnel (Saks, 2010). The main theme of the article is a fire and ‘burning questions’ in this article is a pun. Lets look on the headline from a different perspective: ‘burning question’ means a very important question, actually. What are we thinking about, when we come cross the article titled Science friction? It is about political arguments between British intellectuals and British government concerning mad cow disease (Saks, 2010). Here ‘friction’ stands for disagreement among people; in this sense ‘friction’ means fiction. As far as we can see, different stylistic devices are used in the texts of media. The authors intentions are often transmitted to the readers by means of figurative language. The main emphasis of the texts in printed media is made on attraction of readers from the first lines of the stories. It should be mentioned that very often in the modern printed media there is a lacking of authors individuality, because the main emphasis is made on the central message. The means of this message transfer are diverse and it is very interesting to trace the differences of the authors styles. The more unique is authors style the more remarkable text will be for the readers. New media objects contain more complex and challenging levels, e.g. (interface —content; operating system — application; Web page — HTML code; high-level programming language — assembly language — machine language). An individual potential of the computer texts authors can be evidently observed. With the help of abbreviations, different metaphors and comparisons the authors are able to transfer their attitude to a certain theme. Lets look at the following sentence: "Terms like B2B, B2C and C2C are the buzzwords that raise eyebrows. Little do they know that Internet models change so fast that they have mutated into B2B2C andC2B2C along with the e-commerce models." We can see many elements of personification and animation of computer terminology in this abstract. Moreover, the author violates stylistic norms of the English language. The word order in the last sentence is changed in comparison with the norm of words order in the English language. On the following example from the computer science journal it is evident that the abstract of the article is saturated with imagery and figurative language means. Personification of English computer discourse agents (communications nerds), introduction of opposing lexical units (a tiny piece of a larger problem; good news-bad news), introduction of specific computer terminological verbs, such as hijacking, bring the machine to its digital knees, to keep Web site administrators chewing their fingernails. As far as we can see, there are many means of connotation used in the computer texts and texts from the Internet discourse. The essence of messages, which are transmitted on the Web, depends of figurative means and in such a way the recipients of these texts are impressed by the central messages of texts. The authors individuality can be identified by the majority of literary means and methods. The existence of a socio-linguistic phenomenon of the computer discourse reflects blending of virtual and real lives of the contemporaries and claims for attention of modern scholars. English media computer texts are characterized by imagery reflection of information, which outlines characteristics of different communicative situations involving acquisition mechanisms of English computer discourse subjects. It is claimed that imagery plays an important role in English computer terminology. Innovative computer termlexis of premium or secondary imagery occurs. Media on the Web develops in accordance with its own laws and it is necessary to remind of the fact that the processes of globalization and technologization in the modern world set the trend and texts of media are subjected to flows, transitions and imagery. A progress of the modern society can be seen in media and it is the main emphasis made by the authors of many texts that message transfer is very important and plays a crucial role in the process of information exchange. Therefore, it is relevant to discuss modern innovative linguistic means in the language of modern media. We can see that in printed media individuality of authors can be seen in headlines and puns used everywhere. Computer texts are more characterized by metaphors, figurative means of language, comparisons, and reflections of personal attitudes of author, as well as by personification and animation of texts subject. Appendix I Language of journalese A Double Dinosaur Discovery Last December, two research teams working 2,000 miles apart in Antarctica made amazing discoveries. Each unearthed the fossilized remains of what is believed to be a new species of dinosaur. One is an herbivore, or plant eater, and the other is a carnivore, or meat eater. Working separately, the teams led by scientists James Martin and William Hammer found the fossils. “There we were, in the middle of Antarctica, talking to Bill about his find 2,000 miles away,” Martin told TFK. FROZEN IN TIME Near Beardmore Glacier, Hammer’s team found the bones of what they think is a plant-eating sauropod that lived 200 million years ago during the Jurassic Period. On the island off the Antarctica Peninsula, Martin and his team found the bones of a type of theropod, a group that includes the tyrannosaur. Each discovery will give scientists a new glimpse into the age of the dinosaurs. Any fossil find in Antarctica is rare, because bones and other remains are frozen and buried under many layers of ice. “We know very little about life in Antarctica from this particular time period,” said Martin. Excavating the fossils is just the beginning. The scientists will start a yearlong process to analyze the bits of teeth and bone. “It’s a detective story,” Martin says. “You take all these bits of evidence and reconstruct the past.” (Sample Newspaper Story) Appendix II Language of Computer Mediated Media It takes advantage of a standard computation — called the checksum by communications nerds — that every Web server on the Internet normally uses as a matter of course to verify that incoming data hasnt been corrupted. Apparently its possible to take these checksum calculations and use them to solve a tiny piece of a larger problem. Do this with enough computers (the Internet has millions of servers) and you can solve the larger problem in its entirety. Thats the good news. The bad news is that, although messing with a few checksums wont cause a perceptible drop in the performance of the server, hijacking millions or billions of checksum calculations would bring the machine to its digital knees. Its just one more thing to keep Web site administrators chewing their fingernails (Lynn Greiner, "Infested computers raise ethical questions," Computing Canada, September 21, 2001) References 1. Allen, Paul. Information culture is in need of development, September 19, 2001.  Network News. Available at: 2. Andersen P. B., 1997. A Theory of Computer Semiotics. Updated ed. of 1990. New York: Cambridge University Press. 3. Averbukh V. L. et al. Searching and Analysis of Interface and Visualization Metaphors. Human-Computer Interaction, New Developments. Available at: http://www.intechopen.com/source/pdfs/5537/InTech-Searching_and_analysis_of_interface_and_visualization_metaphors.pdf 4. Banich M. T., and Mack M. eds., 2003.  Mind, Brain, and Language: Multidisciplinary Perspectives. – Mahwah, NJ : Lawrence Erlbaum Associates, pp. 32-56. 5. Bauwens M., 1994. What Is Cyberspace? //  Computers in Libraries. – Apr., 42+. 6. Biocca F., 1995. Communication in the Age of Virtual Reality. – Lawrence Erlbaum Associates, 356 p. 7. Boyd N., 2004. Software Metaphors. Available at: http://www.educery.com/papers/rhetoric/metaphors/SoftwareMetaphors.pdf 8. Brennan Susan E. Conversation as direct manipulation: an iconoclastic view. In The art of human-computer interface design, edited by B. Laurel and S. J. Mountford. Reading, Mass.: Addison-Wesley Pub. Co. – pp. 393-404. 9. Bullinger Hans-Jörg, and Jürgen Ziegler, eds., 1999. Human-Computer Interaction: Ergonomics and User Interfaces. Vol. 1. Mahwah, NJ : Lawrence Erlbaum Associates, 1999. 10. Chapter II. The theory of logical types. Available at: http://www.hist-analytic.org/RussellPM2.pdf 11. Cornoldi C. et al., 1996. Stretching the Imagination: Representation and Transformation in Mental Imagery. New York : Oxford University Press, pp. 18-23. 12. Cowan D. E., 2004. Cyberhenge: Modern Pagans on the Internet. 13. Crawford W., Apr. 1997. Jargon That Computes. // Todays PC Terminology. Online Mar, p. 36+. 14. Creating a Civil Discourse on the Web. Daily Herald (Arlington Heights, IL), 2 Oct. 2011. Available at: http://www.publicconversations.org/blog/civil-discourse-meet-internet-internet-meet-civil-discourse 15. Crystal D., 2001. Language and the Internet. Cambridge: Cambridge University Press, 272 p. 16. Darian S., 2003. Understanding the Language of Science. Austin, TX : University of Texas Press, 239 p. 17. Denny, R. M. and Sunderl P. L., 2005. Researching cultural metaphors in action: metaphors of computing technology in contemporary U.S. life. Journal of Business Research, 58. pp. 1456–1463. Available at: http://www.cerog.org/lalondeCB/CB/2003_lalonde_seminar/denny.pdf 18. Frankel, A., 1996. You Say E-Mail, I Say E-Mail. American Journalism Review, 18, pp. 16-21. 19. Gackenbach J., ed., 2007. Psychology and the Internet: Intrapersonal, Interpersonal, and Transpersonal Implications. 2nd ed. Boston : Elsevier/Academic Press, 356 p. 20. Gardenfors P., 1996. Mental Representation, Conceptual Spaces and Metaphors, Synthese, 106, 1, pp. 21-47. 21. Giora R., 2003. On our mind: salience, context, and figurative language. New York: Oxford University Press, 259 p. 22. Glucksberg S., 2001. Understanding figurative language: from metaphors to idioms. New York : Oxford University Press, 134 p. 23. Goatly A., 1997. The Language of Metaphors. London: Routledge, 360 p. 24. Golden D., May 30, 2000. No Longer Just Eggheads, Linguists Leap to the Net. The Wall Street Journal. Available at: http://www.bu.edu/linguistics/UG/wallstreet.pdf 25. Gozzi R., 1997. Metaphors Converging on the Internet. ETC.: A Review of General Semantics 54.4., 479 p.  26. Graves H. B., and R. Graves, 1998. Masters, Slaves, and Infant Mortality: Language Challenges for Technical Editing. Technical Communication Quarterly 7.4., 389 p+.  27. Holmes M. E., 1995. Naming Virtual Space in Computer-mediated Conversation. //  et Cetera, 52.2., 212+. 28. Holt R., 2004. Dialogue on the Internet: Language, Civic Identity, and Computer-Mediated Communication. Westport, CT: Praeger, 272 p. 29. Ignacio E. N., 2005. Building Diaspora: Filipino Community Formation on the Internet. New Brunswick, NJ : Rutgers University Press, 178 p. 30. Jacobs D. C., and J. Samuel Yudken, 2003. The Internet, Organizational Change, and Labor: The Challenge of Virtualization. New York : Routledge, 180 p.   31. Ooi, Jeff, May 15, 2000. Digital divide saves us from the Love Bug. New Straits Times. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Linguistics Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1609419-linguistics
(Linguistics Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/miscellaneous/1609419-linguistics.
“Linguistics Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1609419-linguistics.
  • Cited: 0 times

CHECK THESE SAMPLES OF Media Language Innovations

Positive and Negative Aspects of the Texting and Associated Innovation

The paper "Comparing and Contrasting 2B or not 2B and Digital Media in Changing Language" states that the article on digital media and the changing language looks on the positive aspects associated with innovations that have seen a proliferation of the texting aspects in communication.... In relation to 2B or not 2B, texting has been seen as an innovation that is destroying the English language....
5 Pages (1250 words) Assignment

English as Global Langauge

In the twenty-first century one sees an increasing prevalence of the English language.... So much so that it is one of the five languages most spoken in the world: it is present on all the continents either as a native, second or third language.... About 500 million to a billion people are estimated English speakers today either as a first or second language.... Given the increasing stress by various African and Asian countries on introducing English in schools, about two billion more would be speaking this language within a decade....
3 Pages (750 words) Essay

Learning New Language Through Online

This essay "Learning New language Through Online" going to discuss how the idea of offering foreign languages online is developed, the analysis and design of e-learning.... This paper gives a detailed description of how students or people can learn a foreign language via the internet.... he idea of providing online learning for foreign language online came about because I was recognized that the students who want to learn a new language undergo a lot of difficulties....
11 Pages (2750 words) Essay

Modern Methods of Teaching English Language

here are numerous innovations in English language teaching which appeared in the past century.... "Modern Methods of Teaching English language" paper seeks to outline the most modern methods of teaching the English language to students and assess them critically.... Any language is a system that changes incredibly fast so it is extremely important to keep up with these changes to teach it successfully.... However, there are also degrading processes in the language, some grammar rules get redundant and there appear new in their place....
8 Pages (2000 words) Essay

Influence of Western Languages on the Modern Chinese Language

The author of the paper 'Influence of Western Languages on the Modern Chinese language' states that it is evident that western languages have influenced modern Chinese language.... Mandarin is the official national language used in Mainland China (PRC) and Republic of China (Taiwan); approximately 70 per cent of the population speak it and it's used in the education system and government, while around 70 million people, especially from Guangdong and Guangxi provinces, speak Cantonese (omniglot....
22 Pages (5500 words) Research Paper

Innovations in Educational Technology

This term paper "innovations in Educational Technology" discusses several pertinent issues related to using technology tools and media.... Research-based innovations, according to these authors, are key enablers of this transformation by their capacity to allow students and teachers to communicate both synchronously and asynchronously with peers around the world.... As more research-based innovations in educational technology find their way into the market, it should be the primary task of teachers to adopt and implement beneficial technologies to improve the learning and teaching experience in ESL contexts, and also encourage students to make use of these applications for their personal and educational development....
4 Pages (1000 words) Term Paper

The Impacts of Social Media

Despite various advantages, social media also has many social and cultural implications that can affect our society and its people differently as it creates differences in culture, language, thoughts, perspectives, and opinions.... This paper will also elaborate on the impacts of social media on minor language.... In this way, this paper will give a detailed understanding of globalization and its influences on various cultures, beliefs, values and ideas, and language of the people of different societies and backgrounds....
10 Pages (2500 words) Essay

Teaching Innovations

The analysis in the present paper under the title "Teaching innovations" will be about some two innovations experienced in the author's tenure as a teacher at which one emerged successfully while the other was a total failure in its implementation.... Since the innovations are dependent on the tutor, some of the characteristics have to be attained through innovation.... ne of the most successful innovations was the improvement of reading and writing skills using the computer....
7 Pages (1750 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us