StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Behavior Attitudes - Essay Example

Cite this document
Summary
If the interviewee gives the following solutions, that is, 3 points for question one, 2 points, 9points, 10 points, 5 points, 7 points, 7 points, 8 points and 4 points for each question in this order, then we ca calculate the attribute score towards each of the brands home-delivery pizza as follows.
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Consumer Behavior Attitudes
Read Text Preview

Extract of sample "Consumer Behavior Attitudes"

Download file to see previous pages

THE THEORY OF REASONED ACTIONThe formula for TORA is as follows.B1=w1 [A (act)] + w2 [SN (act)] where; BI = Behavioral Intent W1 and w2 = weights (typically these are previously determined)A (act) = Attitude toward an action (e.g., purchase)SN (act) = Subjective NormsA (act) = (Bi Ei) i=1Bi = Belief that an action (e.g., purchase) will lead to a consequence iEi = Evaluation of importance/desirability of consequence ii = Consequences 1, 2m nSN (act) = (NBj MCj) j=1NBj = Belief that a reference group (j) wants you to perform a certain action (e.g., purchase)MCj = Motivation to comply with reference group jj = Reference groups 1, 2.nBut w1=0.6and w2=0.

4 m=3, n=2B1 (Buying the Motorcycle) = w1 [A (act)] + w2 [SN (act)]A (act) = (-3*2) + (2*3) + (-3*-3) + (-3*2) + (1*1) = -6 + 6 +9 + -6 +1 = 4. nSN (act) = (NBj MCj) j=1 = (-3*2) + (-1*1) = -6 + -1 = -7.Thus, B1 = (0.6 * 4) + (0.4 * -7) =2.4 - 2.8 = - 0.8B1 (Buying a car) = w1 [A (act)] + w2 [SN (act)]A (act) = (2*2) + (-2*3) + (2*-3) + (3*2) + (3*1) = 4+ -6 +-6 +6 +3 = 1 nSN (act) = (NBj MCj) j=1 = (3*2) + (3*1) =6+3 =9.

Thus, B1 = (0.6*1) + (0.4*9) =0.6 + 3.6 =4.2.Deductions:According to Ajzen and Fishbein's the Theory of Reasoned Action is clustered into three stratums. Thus intention; the fundamental hypothesis of this assumption is that a person's motive is the most important forecaster and influencer of attitude. In the event that a person wishes to partake on something then. This is important as it will help the interviewer to know the mistakes or the failures which they will need to work on, so as to meet the demands of their clients.

According to Ajzen and Fishbein's the Theory of Reasoned Action is clustered into three stratums. Thus intention; the fundamental hypothesis of this assumption is that a person's motive is the most important forecaster and influencer of attitude. In the event that a person wishes to partake on something then they will definitely do it. Ajzen & Fishbein, (1981). The theory of Reasoned Action implies that motives are influenced by Attitude toward the behavior and the subjective Norms. The mindset toward the behavior is exactly what the person's former attitude toward doing that behavior is.

The implicit is that people think through their decisions and possible outcomes which guide them through the making of a decision. There is an attitude formed about the overall decision and the object that which the decision is being made around. There's a mindset formed about the overall decision and the object that which the decision is being made around (Ajzen & Fishbein, 1980). For example, if a couple is trying to decide if they should take a vacation to Disney world could be characterized by a mindset.

The rationale could be that the couple is not adverse to Disney world and has a positive attitude towards it.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behavior Attitudes Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Consumer Behavior Attitudes Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/miscellaneous/1507013-consumer-behavior-attitudes
(Consumer Behavior Attitudes Essay Example | Topics and Well Written Essays - 1500 Words)
Consumer Behavior Attitudes Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/miscellaneous/1507013-consumer-behavior-attitudes.
“Consumer Behavior Attitudes Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/miscellaneous/1507013-consumer-behavior-attitudes.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumer Behavior Attitudes

Consumer Attitudes and Behaviour

The British Government launched a social marketing campaign called “Change 4 Life” in early 2009.... This campaign was designed to respond to the rising level of obesity in the UK.... The overall aim of this social marketing campaign is to change the eating habits and activity levels of young children in England and Wales....
12 Pages (3000 words) Assignment

Competitive Strategy

Competitive strategy: Films and the Internet One of the most important characteristics of the Internet, which makes it a very attractive trading platform, is that technology allows for the collection of consumer behavior, attitudes and profiles in an efficient, speedy and organized manner.... Competitive strategy: Films and the Internet One of the most important characteristics of the Internet, which makes it a very attractive trading platform, is that technology allows for the collection of consumer behavior, attitudes and profiles in an efficient, speedy and organized manner....
1 Pages (250 words) Essay

South Korean Consumer Behavior

A Taste for Tradition: South Korean consumer behavior A Taste for Tradition: South Korean consumer behavior Abstract Companies have tried to enter the South Korean market only to fail miserably.... Billions of dollars have been lost for failure to understand consumer behavior as it occurs in that country.... Even world-class businesses have failed to understand South Korean consumer behavior, but their culture has a big influence upon it....
5 Pages (1250 words) Essay

Consumers Attitudes and Behaviour towards Responsible Tourism

Consumer's attitudes and behaviour towards responsible tourism Responsible tourism allows the consumer to combine their attitudes towards the environment and sustainable culture and their holiday.... hellip; These factors make it interesting to study the attitudes and behaviours of consumers who are indulging in this growing market, and to see how their world is defined within this sphere.... Perceptions and attitudes of the Consumer towards Responsible Tourism The perceptions and attitudes of the consumer have changed in recent years from being considered an unnecessary expense to something worth spending money on (Reisinger & Turner, 2003)....
7 Pages (1750 words) Literature review

Dubai Global Economy

Dubai Global Economy Table of Contents Table of Contents 2 Question1 3 Source: (Vietor, R.... H.... K.... & Forrest, N.... “Dubai Global Economy”, pp.... 6) 4 Question 2 4 Question 3 6 Question 4 8 Question 5 10 Question 6 12 Works Cited 13 Question1 Dubai is an autonomous city situated in the southern coastline of Persian Gulf....
5 Pages (1250 words) Research Paper

STRATEGIC PLANNING

Without any doubt, today's business environment is highly unstructured, uncertain, unpredictable and unclear.... Today, each firm or business organization focuses on survival by attracting a large of potential… In fact, a company uses various strategies such as lower prices, branding and value-addition, product innovations to increase its sales and reap profits. Ryan Air is also one of world's leading Irish airline businesses (having headquarter at It was incorporated in 1985 (served only 5,000 passengers with 51 employees) to cater travelers from Waterford to London Gatwick, and since then it has experienced phenomenal business growth and expansion (now serving over 60 million passengers and have employees over 6,000) because of its highly effective low-priced business strategy....
18 Pages (4500 words) Essay

MTV Networks: The Arabian Challenge

This was, perhaps, dictated by falling market share in the US.... However, the channel enjoyed tremendous popularity worldwide and, more specifically, the Middle East. The Arab world… A strong economy, it boasted of the world's largest reserves of oil.... A youth explosion of around 42% in the Arab nations, promised Faced with plateau-like growth prospects in the US and other markets, MTV was forced to venture beyond its existing European and Asian bases for expansion....
7 Pages (1750 words) Case Study

Consumer Attitudes and Behavior when Selecting a Holiday

The assignment 'Consumer attitudes and Behavior when Selecting a Holiday' gives detailed information about the two models which can be said to be both useful to consumers as they try to make their decisions on what to purchase.... In this quadrant, the holiday consumer would be having information about a holiday place, they haven't been to that place before, they haven't planned to go there but the thought to do so might have just been an impulse one which just came immediately the thought to go for a holiday rung in their minds....
5 Pages (1250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us