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Online Channels as the Prominent Customer Services - Essay Example

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Summary
This paper 'Online Channels as the Prominent Customer Services' tells us that incidences of a bad customer experience are inevitable in business. The problems may arise due to system errors or other technical matters that are out of the employee’s control. The customer does not inherently care about whose fault the issue lies on…
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Online Channels as the Prominent Customer Services
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Extract of sample "Online Channels as the Prominent Customer Services"

In addition, making a phone call is a path that many people are willing to take in solving customer issues (Perlitz & Hutton, 2010). Emphasize the call is to inform the client that the business is handling the issue coupled with realistic promises that will ensure that the issue never comes up again. After fully fixing the problem, it would show courtesy to call or send an email to the customer on the same.

Least Preferred Channels

            Face-to-face and self-service are two methods that people least want to use when dealing with an issue involving a customer. Foremost, face-to-face channel creates a lot of unnecessary drama within the business premises. Usually, the customer attempts to prove a point that the business personnel is responsible for the problem. In the processing of putting across the point, the customers tend to become aggressive and may interfere with normal business operations (Perlitz & Hutton, 2010). On the other hand, self-service creates a huge inconvenience to the business because the customer is likely to interfere with the resources of the business. More often than not, Self-service does not resolve a problem. If anything, it fuels the problem further there will be no understanding between the parties.

Conclusion

            Some customer service channels are more preferred in resolving client issues than others. The preferred ones include online channels and phone calls while the least preferred ones include face-to-face and self-service. The preferred ones tend to create an understanding that ultimately resolves the issue. The least preferred channels drive the intended issue further thereby causing more disagreements.

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What are the customer service channels people are more willing to use Essay. Retrieved from https://studentshare.org/marketing/1691252-what-are-the-customer-service-channels-people-are-more-willing-to-use-to-resolve-problems-the-least-willing-phone-based-face-to-face-self-service-online-channels
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