StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Microsoft Marketing Strategy - Research Paper Example

Cite this document
Summary
The paper "Microsoft Marketing Strategy" explains that Microsoft is a US-based multinational and the world's largest organization in computer and software industries with its areas of operations in each and every country of the world. The organization is headquartered in Redmond, Washington…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Microsoft Marketing Strategy
Read Text Preview

Extract of sample "Microsoft Marketing Strategy"

Download file to see previous pages

The qualitative approach will include the use of observations and the focus of multinational corporations. The quantitative approach will involve the use of journals, magazines, and online stuff from different websites. The marketing plan will further elaborate few key issues, like will Windows 7 be able to conquer the market share from existing operating systems like XP, Vista, and Mac? What will be the strategic issues that may arise from the application of technology by other competitors? What must marketing strategy be adopted by Microsoft to release its new operating system in a successful manner?

Microsoft has earned a high level trusted reputation by conducting its business worldwide with integrity, innovation, and respect. The company has delivered hundreds of different software related brands on a global scale.

It also manufactures, licenses, and offers a wide range of products that are related to the computer field. The company has $73.72 billion dollars in revenue by the end of 2012, while its total assets are more than $121 billion dollars. More than 94,000 employees are working under Microsoft at the global level (Microsoft Corporation Financial Statements, 2011). Microsoft has promoted a culture of progression and innovation. The company has invested a huge amount of money in its operating system sector to gain a competitive advantage on product innovation.

Millions of people across the globe today enjoy a wide range of operating systems offered by Microsoft in all segments of retail, from operating systems of XP and Vista to other software and hardware tools. The most successful products that Microsoft has offered are its operating systems Windows and Microsoft Office. The operating system Windows is presently capturing more than 90% of the global market share by beating Mac of Apple and Linux. Microsoft is continuously improving and enhancing the performance of Windows, and the release of Windows 7 will be another step to this continuation.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Plan Research Paper Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1617323-marketing-plan
(Marketing Plan Research Paper Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/marketing/1617323-marketing-plan.
“Marketing Plan Research Paper Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1617323-marketing-plan.
  • Cited: 0 times

CHECK THESE SAMPLES OF Microsoft Marketing Strategy

Microsoft Corporation: Corporate Business and Strategy

An essay " Microsoft Corporation: Corporate Business and strategy" shows whether their strategies will have any impact on the entire economy of U.... This kind of domestic retail marketing involved the marketing of packaged software products (Goldman, Sachs & Co and Alex Brown & Sons, 1986, p.... microsoft has lots of strong competitions in the software market they have to be more conscious about their offerings.... This paper is about the microsoft Corporation....
17 Pages (4250 words) Essay

Marketing Communication Approach - Microsoft Organization and Apple Corporation

The news release publication is concerned with and falls under the publicity and public relations category of marketing communication strategy.... The paper "marketing Communication Approach - Microsoft Organization and Apple Corporation" studies the press releases and the ads at Apple's and Microsoft's website, to determine their marketing communication approach individually and in comparison to the other.... marketing communications is a crucial element for a company as it is responsible for communing with the public the corporate affairs, events, product launches and extensions, price cuts and discounts, an outlet or facility launch, social involvement and community concerns, and news featuring other values and concerns to secure consumer trust....
5 Pages (1250 words) Essay

Microsoft Company Performance

Additionally they have server and productivity applications, solution generating business applications, facilities for online marketing and video games (Farhoomand).... This paper aims to critically analyze the case of microsoft Company.... [Name] [Instructor's Name] [Subject] [Date] microsoft Case This paper aims to critically analyze the case of microsoft Company.... microsoft's overall mode of doing business revolves around its strategies and diversification....
5 Pages (1250 words) Term Paper

Microsoft a Monopoly

esearch strategy: ... he research is proposed to follow the research strategy of case analysis of Microsoft by observing different illustrations and opinions of experts on industry facts.... The researcher of the dissertation explores whether Microsoft company's marketing strategies are able to build a healthy environment in the industry.... The main objectives of the following research are to observe the strategical marketing plan of business success, product, and pricing & promotional scenario, steps taken by the company to competitor prevention, reasons for being called as Monopoly, facts vs false paradigm behind Microsoft as Monopoly....
2 Pages (500 words) Dissertation

Marketing Plan and Current Marketing Situation at Microsoft

The author of the paper "marketing Plan and Current marketing Situation at Microsoft " will begin with the statement that being one of the most valuable companies in the world, Microsoft founded in 1975 is a successful creator and developer of computer technologies and software.... Current marketing situationMicrosoft Corporation's main mission is based on the idea of sustaining its position as the World's number one technology company which is engaged in creation, development, licensing, and manufacturing software products and operating systems, search engines as well as conquering the video game industry (Microsoft, 2015)....
14 Pages (3500 words) Research Paper

Business Performance and Environment of Microsoft Corporation

The objective of the report "Business Performance and Environment of microsoft Corporation" is to briefly describe the historical background of microsoft, its organizational structure.... The microsoft Corporation is one of the largest and most successful manufacturers of software in the world.... microsoft with its aggressive management strategies, constant focus on developing new products and new technologies is an industry leader and will continue to be one....
6 Pages (1500 words) Report

Factors of Launching a Game Console in Context of Marketing Mix 4-Ps

The key success factors of launching any product depend on how pertinent that product is to the target customers, what substitutes are available in the market in terms of competition, whether the new product has radical innovation which helps it in breaking the clutter, whether its pricing strategy attracts the customers, whether it is easily available in the market.... This paper "Factors of Launching a Game Console in the Context of marketing Mix 4-Ps" presents the primary gamer group that lies between the ages of 12 to 17 and 18 to 34 and is usually comprised of males....
8 Pages (2000 words) Case Study

Secret of Microsoft's Success

This paper concerns the achievements of the corporation microsoft.... Users around the world appreciated microsoft Windows operating systems, Internet browser and microsoft Office as well as applications for business solutions, video games, online advertising, desktop, and management tools.... microsoft's mission statement has evolved over the years in response to the changing client needs.... In the 70s it was 'A computer on every desk and in every home, running microsoft software....
11 Pages (2750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us