Corporate Reputation of Coca-Cola Company - Essay Example

Summary

The paper "Corporate Reputation of Coca-Cola Company" states that things that stakeholders may use to judge a corporation’s reputation can be Fortune’s annual “America’s Most Admired Companies” list and Business Ethics magazine’s annual list of “100 Best Corporate Citizens.”…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER91.5% of users find it useful

Corporate Reputation of Coca-Cola Company

Read Text Preview

Subject: Management
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: stephen06

Extract of sample "Corporate Reputation of Coca-Cola Company"

Depending on the type of organization, the factors may vary.

If I was the CEO of Coca-Cola, I would respond to concerns about the company by assigning a marketing team to help restore the image of Coca-Cola. This team would focus on presenting a positive side of Coca-Cola to the news media and also follow up on any complaints immediately ly. The emphasis would be to create a friendly image to the public that represents Coca-Cola’s ethics and values.

I think that the social work that Coca-Cola is doing is great because many people do not even realize that it is going on. Maybe Coca-Cola needs to focus more on gaining recognition for its charitable works. Their heart is sincere so I don’t think that they are doing it to simply “look good.” Things like HIV/AIDS really make a connection with the average everyday person because these issues are the types of problems that people continually face. If Coca-Cola can maintain its environmentally-friendly image, then the company’s success should be in no doubt.

Cite this document

APA
MLA
CHICAGO

(“Case study Essay Example | Topics and Well Written Essays - 250 words - 1”, n.d.)
Case study Essay Example | Topics and Well Written Essays - 250 words - 1. Retrieved from https://studentshare.org/management/1580772-case-study

(Case Study Essay Example | Topics and Well Written Essays - 250 Words - 1)
Case Study Essay Example | Topics and Well Written Essays - 250 Words - 1. https://studentshare.org/management/1580772-case-study.

“Case Study Essay Example | Topics and Well Written Essays - 250 Words - 1”, n.d. https://studentshare.org/management/1580772-case-study.

Cited: 0 times

CHECK THESE SAMPLES OF Corporate Reputation of Coca-Cola Company

Organizational Competitiveness of a Coca-Cola Company

The paper "Organizational Competitiveness of a coca-cola company" describes that adopting appropriate actions to address incidents involving drug abuse is of utmost necessity to uphold the company's image in front of all stakeholders, in lieu of recently reported undesirable incidents.... onsidering the current position of coca-cola, management has to put in efforts not only to sustain its competitive position but also to protect its reputation by adopting the right strategies, as well as modifying some of the existing strategies....

7 Pages (1750 words) Research Paper

Coca-Colas Strategies in India

The business of coca-cola was started in the year 1886 and since then, the company has made great progress by expanding the business reach.... The stakeholders of coca-cola has revealed concerns regarding utilization of water resources and the company was also criticized for unethical water extraction, water pollution and soil corrosion.... Irrespective of negative publicity of coca-cola, customers has been engaged in purchase of its products because of strong brand reputation....

3 Pages (750 words) Essay

The Coca-Cola Company Business Environment

The author of this paper "The coca-cola company" casts light on the business environment of the mentioned company.... Many people currently opt for tea, milk, coffee, and juices putting pressure on the coca-cola company.... As the text has it, the analysis of a company is important in providing solutions for both the internal and external environments presented to different teams or the organization.... It provides an essential strategy as an element to scan the strategic management and conducting market research for the company....

4 Pages (1000 words) Term Paper

Coca Cola - Business Ethics

The case study analyses the ethical dilemmas that face the coca-cola company include employees' behavior, employees working conditions, supplier and partner relations, marketing behavior.... The Burger King franchise back in 2002 got into a fight with coca-cola company for attempting to sell them wrongfully on the then-new frozen drink of coca-cola.... Though the research was not done to evaluate the drop in the customer loyalty of coca-cola then, this angered the customer and made the customer question the trust of other famous products of coca-cola (Laufer and Coombs, 2006)....

9 Pages (2250 words) Case Study

Coca-Cola Company Ethical Branding

The paper "coca-cola company Ethical Branding " is an outstanding example of a management assignment.... coca-cola company has been the world-leading beverage distributor of soft drinks for a long time.... The paper "coca-cola company Ethical Branding " is an outstanding example of a management assignment.... coca-cola company has been the world-leading beverage distributor of soft drinks for a long time.... he other reason for this investment was based on the many accusations of coca-cola tax evasion in Vietnam that had caused a poor image for the company....

7 Pages (1750 words) Assignment

Integrated Marketing Strategies - Coca-Cola

The types of message factors that are used by a few advertising companies will be analyzed through this study in order to conclude how these sources impact the customers to respond to the advertising campaign of the company.... External integration takes place when a company develops a product by keeping the lines of communication open for people (Quelch & Hoff, 2002).... Internal integration means if a company introduces a new product it will not want its workers to reveal features of it ahead of time....

12 Pages (3000 words) Case Study

Incident Command System Coca-Cola Company

The paper " Incident Command System coca-cola company" is a perfect example of a case study on management.... The paper " Incident Command System coca-cola company" is a perfect example of a case study on management.... he project to be analyzed is the coca-cola company project which its initiative is to create corporate social responsibility by participating in the community service program as a way of giving back or as a sign of appreciation to the community that keeps them in the industry....

7 Pages (1750 words) Case Study

Coca Cola Amatil Limited Accounting

5 financial performances, we will be able to establish the tendency for the financial period ending 2015/14 and be in a position of determining the trend, selecting the appropriate management decision and evaluating the financial performance of coca-cola Amatil to guarantee profits and business expansion in the future (Davies, 2013).... The company operates in 6 nations which are Australia, New Zealand, Indonesia, Papua Guinea, Fiji as well as Samoa.... The company operates in 6 nations which are Australia, New Zealand, Indonesia, Papua Guinea, Fiji as well as Samoa....

8 Pages (2000 words) Case Study