StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategic Perspective - Zara Report - Essay Example

Cite this document
Summary
Strategic Perspective - Zara Report Executive Summary The global fast fashion industry is one of the fastest growing segments, which significantly tends to create fiercely competitive environment. The organisations in this respective industry seek to integrate exceptional business strategies in order to attain the competitive position among the growing number of competitors…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Strategic Perspective - Zara Report
Read Text Preview

Extract of sample "Strategic Perspective - Zara Report"

Download file to see previous pages

However, the company has been influenced by certain external factors throughout its dominant apparel retailing business. It has been found from the external analysis of Zara, it has been found that the company has been able to obtain substantial advantages within the global business environment. Moreover, the external analysis of Zara has revealed that in the fast fashion retail industry the bargaining power of buyers is quite high, therefore the company needs to constantly strive towards their varied and altering altering preferences.

Additionally, the company has developed robust internal resources based upon its competent human resource capabilities. On the other hand, in relation to corporate social responsibilities, Zara follows certain ethical code of conducts in its business practices which facilitates the company to achieve sustainability. However, Zara in recent years has been dogged with certain public relations related crisis due to certain undesirable conducts. Therefore, certain strategic options and choices as well as recommendations such as expanding outsourcing activities and focusing on PR along with CSR initiatives have been advised to the company so that it is able to maintain its dominant position in the global fast fashion retail industry.

Table of Contents Executive Summary 2 I. Introduction 5 II. External Environment Analysis 6 II. I. PESTEL Analysis 6 II. II. Five Forces Analysis 8 III. Internal Environment Analysis 9 III. I. SWOT Analysis 10 III. II. Internal Resources and Capabilities 11 III. III. Value Chain Analysis 13 III. III. I. Primary Activities 13 III. III. II. Support Activities 15 IV Corporate Social Responsibility (CSR) 16 IV. I. Ethics 16 IV. II. Public Relations (PR) Crisis 17 IV. III. External Stakeholders Issue 18 V.

Strategic Options and Choices 18 V. I. Expanding Outsourcing Activities to Other Developing Countries 18 V. IV. Emphasising Upon PR Campaigns 19 VI. Implementation and Evaluation 20 VII. Recommendations 21 VII. I. Improvement of the CSR Initiatives 21 VIII. II. Emphasise Upon Greater Initiatives on PR Activities 21 VIII. Conclusion 22 References 23 I. Introduction According to the present increasing competitive business scenario witnessed in the fashion retail industry, Zara has been recognised as one of the renowned fashion brands.

The company has been playing a leading role in the respective industry through expanding in different global regions across the world. Zara is the major brand of its parent company The Inditex Group, one of the dominant clothing retail organisations within the globe (Corporate Excellence, 2011). It can frequently be observed that the company highly seeks to represent unique fast-fashion clothing to the global customers. In accordance with the present day context, the company is performing its leading role in 86 countries through its more than 1750 stores across the different nations of the world (Inditex, 2013).

Emphasising upon the present competitive global clothing retail segment, the primary objective of this report is to demonstrate an in-depth analysis of Zara in the global clothing retail industry. The discussion of this report will be focused on analysing external environment of Zara through incorporating PESTEL and Porter’s Five Forces framework. Moreover, the discussion of t

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Perspective - Zara Report Essay Example | Topics and Well Written Essays - 3750 words”, n.d.)
Retrieved from https://studentshare.org/management/1475291-strategic-perspective-zara-report
(Strategic Perspective - Zara Report Essay Example | Topics and Well Written Essays - 3750 Words)
https://studentshare.org/management/1475291-strategic-perspective-zara-report.
“Strategic Perspective - Zara Report Essay Example | Topics and Well Written Essays - 3750 Words”, n.d. https://studentshare.org/management/1475291-strategic-perspective-zara-report.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategic Perspective - Zara Report

Companys Strategic Management Analysis

The report "Company's strategic Management Analysis" discusses the system of strategic management of Macpac.... nbsp;The role of stakeholders in the development of a firm's strategic decisions is important.... In the case of Macpac, stakeholders would affect the firm's strategic options; their power to intervene in the firm's plans depends on their interest in its activities.... In other words, the identification and the evaluation of key strategic values for the development of corporate activities are quite important for setting the criteria on which the restructuring of the firm's strategies will be based....
6 Pages (1500 words) Report

Mermaid Beach Prospective Development

This report "Mermaid Beach Prospective Development" deals with the issues created due to the proliferation of high-rise buildings, which pose life risks, in the event of land erosion and ocean storms, due to its proximity to the seafront.... hellip; It poses grave environmental threats, besides reducing the quality of human life....
7 Pages (1750 words) Report

The Issue of Strategic Fit

The report "The Issue of strategic Fit" provides a detail and clear idea about the term 'strategic fit' containing its proper definition and explanation, it also discusses all the factors and issues that an organization should consider in the process of achieving strategic fit.... hellip; In today's competitive business environment success of an organization depends on how efficiently it is making strategies and strategic decisions....
6 Pages (1500 words) Report

Marx, Weber and Bourdieus Perspectives

This report "Marx, Weber and Bourdieu's Perspectives" presents capital accumulations and labor that are basically the determining aspects of the past, present, and future social differences in American society.... Human history and social change initially began with free, creative, and productive work....
6 Pages (1500 words) Report

Sociological Perspectives

The structural-functional perspective provides major emphasis to structural arrangements.... The significance of this perspective lies in the fact that it has produced ideas related to “much-common sense thinking about social issues (Willis 117).... n this perspective, individuals are related to society through the various roles that they portray.... he structural-functionalist perspective has inspired my thinking of the roles that we play in life and my interaction with the external world....
5 Pages (1250 words) Report

Cyber Espionage Crime

According to research findings of the paper “Cyber Espionage Crime”, the US government should establish trade links and proper relationship with countries such as Russia and China as well as other international communities.... Such links may help to reduce cyber espionage crimes and promote cohesiveness....
5 Pages (1250 words) Report

Theoretical Perspectives on Two Weeks Intervention

This report "Theoretical Perspectives on Two Weeks Intervention" aims to present a theoretical perspective on the desired intervention which is to effectively increase gym attendance from one to two times each week up to at least six times each week.... nbsp;… To improve functional behavior, people should first identify their desired behavior before searching for appropriate intervention that can positively affect their desired behavioral changes....
10 Pages (2500 words) Report

Trouble with Educational Psychology

This paper ''Case perspective'' tells about Darren has had trouble with his education due to his tough social background and lack of supporting parents.... With the father incarcerated for a violent crime five years ago, the mother is rarely home nor does she even bother to attend parents evening to gauge and make a follow up on the performance of the boy....
5 Pages (1250 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us