StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Pay per Click Campaigns Sales for the Lead Generation - Assignment Example

Cite this document
Summary
The main objective to capture the attention of this selected group is the choices of key words used in the pay per click add. The words chosen are from the basis of solutions to oriented skin problems and the level of competitiveness and maximum reach to the intended group nd…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Pay per Click Campaigns Sales for the Lead Generation
Read Text Preview

Extract of sample "Pay per Click Campaigns Sales for the Lead Generation"

Insert your full (Insert and of the (Insert of the unit) (Insert assignment done) Pay per Click Campaigns Sales for the Lead Generation Alba Botanica® Natural Hawaiian Skin Care company manufacture skin products used by people of all ages and with different preference in life. The company products include Skin Perfecting 1% BHA Lotion Exfoliant for all skin types, Moisture Boost System for Dry, Very Dry and Normal Skin, Earth Sourced Perfectly Natural Cleansing Gel for Normal, Combination or Oily Skin (Hawaiian).

The company is targeting the people in the new Billionaire club who are proud and feel that they have made it life and the group in the society that is insecure with the condition of their skin due to chronic skin conditions. The company marketing team is trying to reach this group by designing a pay per click add that attract their attention. The main objective to capture the attention of this selected group is the choices of key words used in the pay per click add. The words chosen are from the basis of solutions to oriented skin problems and the level of competitiveness and maximum reach to the intended group (Hubspot). Table 1. Selecting the terms pay per click Campaign.

Alba Botanica® Natural Hawaiian Skin Care Products Skin care products for the billionaires and the low insecure groups in the society Keyword Search volume Competition Context Relevance SEO Usage Smooth 5,080,000 Very high Too Broad High Limited Skin 4,956,000 Very high Too Broad Very High Primary theme Oily 4,200,000 High Too Broad High Limited Chronic 4,128,000 High Too Broad High Limited Care 4,000,200 High Broad High limited The words arrangement is to capture the attention of the insecure in the society, they are user friendly and give confidence to face this condition and show there is hope from Alba Botanica® Natural Hawaiian Skin Care Products.

These words are “CURE FOR CHRONIC SKIN CONDITION”. The other group of millionaires the words chosen depicts class that they so much demand “EXECUTIVE SKIN CARE PRODUCTS”. These words should catch the attention of the targeted groups and in turn, the groups will show interest on the web page increasing traffic of the company’s website. Bibliography Hawaiian, Alba Botanica. Hawaiian Facial Wash Deep Cleansing Coconut Milk. 15 February 2013. 27 February 2013 . Hubspot. "Get More Web Traffic.

" 29 June 2012. 50 SEO & Website 2 Tips for the International Marketer. 27 February 2013 .

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pay per Click Campaigns Sales for the Lead Generation Assignment”, n.d.)
Pay per Click Campaigns Sales for the Lead Generation Assignment. Retrieved from https://studentshare.org/marketing/1616304-pay-per-click-campaigns-sales-for-the-lead-generation
(Pay Per Click Campaigns Sales for the Lead Generation Assignment)
Pay Per Click Campaigns Sales for the Lead Generation Assignment. https://studentshare.org/marketing/1616304-pay-per-click-campaigns-sales-for-the-lead-generation.
“Pay Per Click Campaigns Sales for the Lead Generation Assignment”, n.d. https://studentshare.org/marketing/1616304-pay-per-click-campaigns-sales-for-the-lead-generation.
  • Cited: 0 times

CHECK THESE SAMPLES OF Pay per Click Campaigns Sales for the Lead Generation

Google Adwords

With the help of this tool we come to know of the cost per click, estimated daily clicks and the estimated daily cost of placing the ad on Google.... As an example suppose we are making an ad campaign for mobiles , then the word mobile sales can be used as an input in the word or phrase column to get information about possible keywords ; the website column can be used to get suggested keywords by entering our own website in the column or the website of a competitor....
4 Pages (1000 words) Coursework

Appraisal of Online Campaign in Terms of Current Issues Impacting E-Marketing

ustification of Online campaigns 7 IV.... Moreover, stress will also be laid upon the other competitive strategies that can be adopted by the company in order to further enhance the online marketing campaigns.... In order to design these campaigns, a thorough study about other online marketing campaigns will be studied upon.... Apart from that the report will be based on the effectiveness of the use of multimedia marketing campaigns in the company and the level upon which these strategies can fetch effective marketing results....
8 Pages (2000 words) Essay

A2Z Minicab

hellip; To increase sales the company is planning to form a marketing strategy that is efficient and effective.... The company only takes 25% of the sales from the drivers for the rent.... This benefits the drivers in the slow season and it benefits the company when the sales are high.... Higher sales mean higher returns and profitability for the company.... The business is steadily growing in terms of sales....
20 Pages (5000 words) Dissertation

Digital Marketing of Levi Strauss & Co

Table of Contents Levi Strauss & Co: Organizational background 3 Market, products & services, customers, digital presence 3 Importance of customer insight from key words research 5 Utilization of Search Engine and pay per click in Organization 6 … Digital Marketing Table of Contents Levi Strauss & Co: Organizational background 3 Market, products & services, customers, digital presence 3 Importance of customer insight from key words research 5 Utilization of Search Engine and pay per click in Organization 6 Rationale for e-marketing tools 7 Aspect of Digital Marketing Campaign Legislation 9 References 10 Levi Strauss & Co: Organizational background Levi Strauss & Co....
8 Pages (2000 words) Essay

Science and the Epidemiology of AIDS

The AIDS epidemic has hit the world hard and fast leaving thousands of young people orphaned in a short space of time.... The disease has no cure and presents itself in many forms.... Africa, still attached to her mystic past, is one of the hardest hit Continent.... hellip; Containment of the disease is proving very difficult, hampered by social, cultural and political practices....
5 Pages (1250 words) Essay

The Importance of Marketing to Organisations in the Twenty-First Century

The researcher of this descriptive essay mostly focuses on the discussion of the topic of the importance of marketing to organisations in the twenty-first century and analyzing the brilliant example of effective marketing strategy in Apple Inc.... hellip; The author of this paper gives the definition of marketing and makes a historical overview of the notion....
13 Pages (3250 words) Essay

Marketing and PR: budget

It has established itself as a leading outdoor event, and the only “consumer show that covers the breadth of outdoor activities… It is the largest in the whole of UK and Europe, and has institutional sponsors from merchandisers to sports/outdoor enthusiastic organizations. 1-A.... MESSAGE: “Love the Outdoors” will target those people who would like to do more outdoors but don't know It will break down the barriers of elitism and the fear of trying out new activities....
4 Pages (1000 words) Essay

Communication

This mode of marketing involves the creation of a strategy that suits the company's… Some of the methods utilized in online marketing include online PR, pay per click advertising, article submission, email newsletters, optimization of search engines, banner placement, and placement of internet search This paper seeks to discuss the advantages and disadvantages of online marketing, its potential impact on the company's online sales, and finally to recommend requirements for a successful online campaign....
11 Pages (2750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us