StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Sunlife Insurance - Case Study Example

Cite this document
Summary
The paper "Sunlife Insurance" describes that the firm had decided to diversify into other businesses at a time when it was facing very stiff competition from new entrants into the insurance business. The company responded so well to the pressures of diversification through moving into the businesses that were contiguous to its traditional insurance base…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Sunlife Insurance
Read Text Preview

Extract of sample "Sunlife Insurance"

Management - Sunlife Insurance Case StudyQuestion: Discuss how well the choices of Sun Life met the needs of the firm?The firm had decided to diversify into other businesses at a time when it was facing very stiff competition from new entrants into the insurance business. The company responded so well to the pressures of diversification through moving into the businesses that were contiguous to its traditional insurance base. These businesses included residential mortgages, mutual funds, as well as personal trust services.

Through these businesses, the sales agents were able to push the other services of the company, much to the benefit of the company. The mutual funds business was able to generate profits at a time when other companies were recording losses and therefore diversification into the line of business and relying on the sales agents was a good decision (Sun Life Financial, 2012). By getting into the other lines of businesses like consumer banking, the firm was able to attract other customers through its other businesses like the consumer banking where the agents were referring the customers at the bank to buy mortgages and the other services offered by the firm.

Its partnership with Century 21 Real Estate enabled it to get to sell mortgage packs to the customers referred to it by the real estate firm into which it bought some stake some time earlier. The agency system the company had invested in enable the firm to achieve very broad coverage that it would not have been able to had it gone for the brokerage system used by other firms. All in all, the decision to diversify into the other lines of business favored it.References CanEquity. (2012). Sun Life Assurance Company of Canada.

Retrieved May 8, 2012, from CanEquity: http://insurance.canequity.com/company/sun-life-assurance-company-of-canada.htmMcNaughton, J. (1992). SunLife's MAESTRO. Ontario: Ivey School of Business.Sun Life Financial. (2012). Our history. Retrieved May 8, 2012, from Sun Life Financial: http://www.sunlife.com/Global/About+us/Our+history?vgnLocale=en_CA

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sunlife Insurance Case Study Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/management/1596396-sunlife-insurance-case-study
(Sunlife Insurance Case Study Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/management/1596396-sunlife-insurance-case-study.
“Sunlife Insurance Case Study Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/management/1596396-sunlife-insurance-case-study.
  • Cited: 0 times

CHECK THESE SAMPLES OF Sunlife Insurance

Law of Insurance Issues

Andy and Bhavinda seem to have run into a few issues regarding their insurance policy with UDO insurance Company Limited.... It is important to note that the types of insurance as well as the details of the policy are of utmost importance in determining how each issue may be resolved. … The first issue has to do with a mistake in the value of the contents of the house due to Bhavinda agreeing to store her friend's stamp collection worth 90,000....
10 Pages (2500 words) Case Study

Uzbekistan Insurance Company

The Manager, Uzbekistan insurance Company has received three claims for his opinion.... Uzbekistan insurance Company Three questions arise for considering the claims of Dave: 1) Whether he has insurable interest on Vicky's life even after their divorce 2) Whether death of Vicky was caused by his evil design under the pretext of accidental fire and 3) Whether he has insurable interest on the house and whether his negligence in wiring disqualifies him from making the claim....
4 Pages (1000 words) Case Study

Insurance Theory and Practice

The National Association of insurance Commissioners (NAIC) has proposed a system to determine which non-U.... Catastrophe bonds: A catastrophe bond issued through special purpose reinsurance vehicle (SPRV) is a specialized security that increases insurers' ability to provide insurance protection by transferring the risk to bond investors.... Reinsurance "Reinsurance is a means by which an insurance company can protect itself against the risk of losses with other insurance companies" (Wikipedia)....
14 Pages (3500 words) Essay

Research Topics in Insurance

The paper analyses this issue by extensively exploring the Medicare and the Medicaid health insurance schemes.... et al, 2000). Medicare insurance scheme is fully funded by the federal government.... In its operations, it Running head: US medical insurance scheme (Lecturer) IntroductionThis paper reports on the medical insurance schemes in USA.... The paper analyses this issue by extensively exploring the Medicare and the Medicaid health insurance schemes....
2 Pages (500 words) Research Paper

The Emerging Issues about Insurance Law in Europe

The author of this essay "insurance Law" touches upon the issues in reference to insurance law, in Europe.... nbsp;… This is a term that refers to undertakings encompassing insurance.... These include insurance claims and policies.... This section of law has three categories, which entail regulation of claim handling, regulation of details of insurance policies, and regulation of enterprise insurance....
9 Pages (2250 words) Essay

The Marine Insurance

The present research paper "The Marine insurance" mentions that marine insurance of the 19th Century is the oldest insurance form introduced by the Lloyd's of London who would hire individuals to underwrite their voyages and make necessary compensations in the event of losses during maritime adventures.... hellip; As the text has it, today, marine insurance is critical in ensuring the interest of parties to the cargo, hull, the marine adventure or third-party liability....
6 Pages (1500 words) Research Paper

Insurance Law Terms

This implies that the warranty must be followed whether… poses a material risk or not; failure of which the insurer is unarguably discharged from liability subject to the direct provision in the concerned policy (Marine insurance Act (1906) S 33 (3)).... With the strictness of warranties, insurers always strive to clearly define the key Even though there are many aspects of insurance laws that are defined by warranties, set agreements and rules of insurance may often be considered without necessarily using the term ‘warranty'....
5 Pages (1250 words) Coursework

The Functions of Marine Insurance

"The Functions of Marine insurance" paper examines the function of marine insurance as is applicable in the modern world.... nbsp; Marine insurance began in 215 B.... With time, people with no interest in these maritime adventures other than insurance were tagged to insure these adventures (Noussia 2008).... he core business of marine insurance would be to ensure that the insured is compensated in case of loss or damage as a result of the risk which has been insured against (insurance Information Institute 2010)....
6 Pages (1500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us