StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Lysol as Household Product - Case Study Example

Cite this document
Summary
From this paper, it is clear that Lysol is a product I use frequently. The slogan ‘kills 99.9% of common household germs’ has made Lysol a brand name. If I were advertising Lysol, I would use the Lysol brand for brand recall or recognition…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Lysol as Household Product
Read Text Preview

Extract of sample "Lysol as Household Product"

If the consumer thinks Lysol will prevent H1N1 the more Lysol will be sold. This will help expand the Lysol brand from just a cleaning product into a necessary household item. It would be very easy to persuade the consumer to buy Lysol if the idea it will keep H1N1 away. Lysol has been transforming its product for years. One example is creating the spray can. Another is creating better smells. Instead of the medicinal smell of the fifties, now Lysol smells of flowers and fruits. Wipes and hand sanitizers are the newest things that need to be promoted through advertising.

This transformation of the product needs to be pointed out. Lysol is not the only disinfectant spray, wipe, or cleaning solution. Other brands like Clorox, Pine-sol, and so forth have brand name recognition also. Lysol has been around for a long time, but so have the others. Lysol can kill germs, but so can the others. The difference is brand recognition. Lysol has been a trusted brand many have grown up with. Instilling the preference of one brand over another can only be achieved through skillful advertising.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Lysol as Household Product Case Study Example | Topics and Well Written Essays - 250 words, n.d.)
Lysol as Household Product Case Study Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/chemistry/1574182-case
(Lysol As Household Product Case Study Example | Topics and Well Written Essays - 250 Words)
Lysol As Household Product Case Study Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/chemistry/1574182-case.
“Lysol As Household Product Case Study Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/chemistry/1574182-case.
  • Cited: 0 times

CHECK THESE SAMPLES OF Lysol as Household Product

Reckitt Benckiser's Marketing and Strategy Analysis

The strategy of Brand building in such a market helps in deep penetration of the product reach.... The paper “Reckitt Benckiser's Marketing and Strategy Analysis” analysis threats and opportunities for the development of the world leader in many categories of the household, health, and personal care, of the brand which segmented its customers basing on psychographic and benefit considerations.... in household cleaning products company....
10 Pages (2500 words) Assignment

Effect of Lysol on Serratia Marcescens

However, they can be easily eradicated by physical contact with lysol as proven by the professionals of Reckitt Benckiser company (LYSOL Brand I.... According to Reckitt Benckiser the company of professionals that market Lysol, the product has been found to be effective at controlling transmission by eradication of common microorganisms that have been the etiologic agents of human and animal diseases such as colds diarrhea, Rhinovirus (LYSOL Brand I.... Quarternary Disinfectant cleaner in most Medical settings, Livestock Industry, Food and Beverage Industry, most offices, Laboratories, and household settings....
4 Pages (1000 words) Essay

Global Marketing

Each product of the company is innovative and has created a mark in the countries across the world.... In your opinion, which new international markets should be allocated more marketing resources, in order to develop them into future Dyson growth markets?... Why? Dyson has… The Dyson Vacuum Cleaners were first invented by the British inventor, James Dyson....
16 Pages (4000 words) Essay

Analysis of Dyson Private Limited Company in Conjunction to Competitors and Working Environment

It delineates an overall economic corporate business outlook of a dominant successful venture with its product range, product reliability, corporate social responsibility and human… Basing the outcome on the company's long-term market standing and competition, following is an S....
10 Pages (2500 words) Essay

Why It Would Be Imperative for Dyson Adopt the Porters Four Corners Model

By offering a unique product, a firm sets itself above others; with values that correspond to the needs of people a firm attracts a list of clientele 2.... In addition, its strategic option and route lay a pivotal in determining the outlook it will have some days to come.... Evaluating and analysing the strategic position and route a… With the technology advancing at an incredibly high rate, every businessperson ought to be involved in constant analysis and evaluation of his or her Besides the technology advancement, competition is rapidly increasing in almost every industry, and this could send some businesses into oblivion....
10 Pages (2500 words) Essay

Rhetorical Situation

Because it is a new inventory product, Dyson becomes the only company that can be trusted to provide quality and functional 360 Eye robots.... Dyson is a technology company that produces and sells mainly household appliances like fans.... This essay declares that Dyson is a technology company that produces and sells mainly household appliances like fans, hand dryers and vacuums but are currently operating a new line of products called 360 Eye robots that are a floor-cleaning machine....
7 Pages (1750 words) Dissertation

Dyson, Intellectual Property and Innovation Management

hile studying at the Royal College of Art in 1970 James Dyson launched his first product, the Sea Truck.... The most prominent idea in his life – an idea that led to the creation of a dual cyclone household cleaner – came to him in 1979 when he was 31 (Wilmshurst, Mackay, 2002)....
7 Pages (1750 words) Book Report/Review

August Wilsons the Piano Lesson

The piano, which is central to the play, symbolizes the sale of slave families through the carved legs of the piano which reminds the Charles household of relatives lost to the slave trade.... This paper "August Wilson's The Piano Lesson" focuses on a powerful drama questioning how one could assume a sense of self by not accepting their past....
5 Pages (1250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us