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Global Marketing - Glocalisation - Coursework Example

Summary
The paper "Global Marketing - Glocalisation" is a perfect example of marketing coursework. The term glocalisation is the blend of both localisation and globalisation. Glocalisation is expressed when global dynamics are reinterpreted or customised locally. …
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Extract of sample "Global Marketing - Glocalisation"

Glocalisation

Contents

Introduction3

Discussion4

Literature Review4

Definition of glocalisation4

Relationship between globalisation and glocalisation5

How glocalisation is related to adaptation and standardisation6

How glocalisation related to global and local marketing strategies7

Advantages and drawback of different strategic approach8

Analysis of Marketing Mix of two global companies9

Glocal marketing programme of the mentioned global companies9

Analysis10

Comparison13

Critical evaluation14

Conclusion15

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