StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Plastic Surgery Issues - Research Paper Example

Cite this document
Summary
This research paper "Plastic Surgery Issues" presents plastic surgery that refers to a medical specialty that is concerned with the restoration or correction of functions and forms. Though aesthetic or cosmetic surgery is known as plastic surgery; however, not all plastic surgeries are cosmetic…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Plastic Surgery Issues
Read Text Preview

Extract of sample "Plastic Surgery Issues"

Some of the known constructive surgeries are conducted on physical birth defects including cleft lips, ear deformities, and traumatic injuries. On the other hand, cosmetic or aesthetic procedures are usually conducted to alter different parts of the body are direct and advised by doctors. Some of the surgeries that are conducted of the form include making the breasts larger in what is called augmentation mammoplasty or making them smaller in the process called reduction mammoplasty. Nonetheless, perfect surgery usually depends on the qualification of the doctor.

            The Plastic Surgery Institute of Miami offers diverse plastic surgery services designed as a response to the market demands. The surgeries offered at the institution significantly improve the appearance of people who decide to go through the process. This paper presents a marketing and brand promotion strategy for the breast surgery procedure at the institute. The procedure enables different women to have the kind of breast appearance that makes them happy. The life of women who undergo the procedure gets better because of improved appearance and perfect breasts. 

Message Strategy

            The plastic strategy procedures provided by the institute target women aged 18 years and above (Sharma and Raghuvir 174). The institute recognizes that great transformations are ongoing in society that has also altered the perception of people about women’s appearance and the characteristics of perfect breasts. The institute offers tailor-made breast surgery procedures that fully transform the appearance of breasts and meets the needs of women who choose to go for it. 

 Key Consumer Insights

            The institute offers breast surgery procedures that achieve various goals. The procedure ensures breast augmentation and transforms smaller breasts into significantly sizable ones. The mastopexy procedure fully lifts sagging breasts and reshapes them to stand still again. This procedure ensures that women can have the perkiness and youthful appearance of breasts. The institute also offers a breast reduction procedure that reduces that size and eliminates different marks on the skin around the breast.  

Message Objective

            The message seeks to ensure that the institute can escalate the number of women visiting their facility to undergo plastic surgery procedures on their breasts. The message also seeks to position the institute in the marketplace as a leader in breast surgery services with one hundred percent desirable results.

Selling Premise

            The institute provides breast surgery services in ways that meet the client's demands and expectations. The client is assured of a one hundred percent procedure that transforms their breasts without complications and at significantly reasonable costs.

Big Idea

            The big idea about the plastic surgery procedures at the institution is being offered by highly skilled professionals. The institute gives potential clients the opportunity to undergo initial medical checkups free of charge. Clients provide a one off payment to the institution without any hidden costs. The significance of the procedures offered at the institute is done in such a way that the feedback from clients to other potential customers escalates the number of clients. The key customer benefits of the breast surgery procedure are in relation to one hundred percent transformation of breasts without any side effects. The institute also provides ongoing support to the clients.  

Message Design and Execution

            The design of the message entails the delivery of the message through the media and word of mouth. The institute is designed through a one-minute television advertisement. The advertisement is facilitated by a former client who has agreed to feature with her motivational talk. The client motivational talk is recorded and taken on television stations (Sharma and Raghuvir 174). The same production is also done in audio and taken to radio stations. The execution of the message is through the airing of the audio and video production in the stations. However, the institute also relies on clients who have undergone the same procedure to market breast surgery through word of mouth. The institute believes that word of mouth remains the most effective marketing approach through which executing the message strategy can realize great results. 

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Research paper Example | Topics and Well Written Essays - 750 words - 7”, n.d.)
Research paper Example | Topics and Well Written Essays - 750 words - 7. Retrieved from https://studentshare.org/marketing/1490344-research-paper
(Research Paper Example | Topics and Well Written Essays - 750 Words - 7)
Research Paper Example | Topics and Well Written Essays - 750 Words - 7. https://studentshare.org/marketing/1490344-research-paper.
“Research Paper Example | Topics and Well Written Essays - 750 Words - 7”, n.d. https://studentshare.org/marketing/1490344-research-paper.
  • Cited: 0 times

CHECK THESE SAMPLES OF Plastic Surgery Issues

Teens and Plastic Surgery

[Your full name] April 28, 2011 Teens and plastic surgery plastic surgery includes reconstructive and cosmetic procedures that aim to reform a part of the body that is ill-shaped or malfunctioning.... hellip; This paper intends to discuss why teens go for plastic surgery and the related issues.... Why Teens get plastic surgery?... If they have a scar on their face, a birthmark, a mole, or something like that which they do not want to have, they decide to get a plastic surgery....
3 Pages (750 words) Research Paper

Types of Plastic Surgery

plastic surgery: A Broad Overview Glen Comstock National College, Florence, KY Russel Banks August 1, 2011 plastic surgery: A Broad Overview “According to official statistics, approximately 65,000 surgical cosmetic procedures were performed in 2008 in the UK - 50% more than in 2003, whereas in USA 1,435,444 plastic surgeries were conducted in 2007”(What Is Cosmetic Surgery?... hellip; What Is plastic surgery?... plastic surgery has revolutionized medical science because of its capabilities in conducting surgeries with perfection and that also without leaving any normal surgical marks on the body of the patient....
4 Pages (1000 words) Research Paper

Problems with Cosmetic Surgery

(American Society for Aesthetic plastic surgery) However, as many operations are carried out by highly qualified specialists, there... The aim of this work is to perform a clear research on the problems, which now exist in the cosmetic surgery but are often made invisible for usual consumers with the aim of getting higher profits and not loosing the face of the cosmetic surgery industry as it is.... hellip; The main conclusion of the work is that cosmetic surgery hides vast amount of problems, which should be understood by those who considers the possibility of going through such operation. ...
16 Pages (4000 words) Essay

Plastic Surgery and Womens Beauty

plastic surgery is one of the medical procedures that have gained recent recognition and a wide use for all people.... lthough it has gained recognized use in the recent time, plastic surgery dates back to many years ago.... However with the coming modernization, plastic surgery has gained an increased use especially for aesthetic purpose.... (Adams, 1999) Unlike plastic surgery that is used for medical purposes, cosmetic surgery is used purpose for the enhancement of the appearance....
13 Pages (3250 words) Essay

Cosmetic Surgery - New Form of Modern Art or Pure Science

Cosmetic surgery is now one of the most developed and widespread division of general plastic surgery with around twelve million cosmetic procedures performed only in the U.... The researcher of this essay aims to analyze the cosmetic surgery.... The main question of this paper is "Cosmetic surgery: a new form of art, pure science or combination of both?... The issue of cosmetic surgery is probably the most debated within the domain of modern medicine....
39 Pages (9750 words) Essay

Plastic Surgery Is the Most Common Surgery Done in America

Studies have continuously shown that people dress a certain way and acquire certain things to try to evince an attitude of belonging to a particular… In today's beauty culture, plastic surgery is the most common surgery done in American hospitals.... This shallow, obsessive view can be especially seen in the alarming numbers of teenagers, both male and female, seeking plastic surgery, because it can be potentially harmful to the individual's psychological nature and physical health, and as it is perpetuated by their role models and peers and encouraged or supported by their parents and elders....
5 Pages (1250 words) Essay

Plastic Surgery Research

Therefore, plastic surgery involves repairing or rebuilding some physical damage or defect.... There are two main types of plastic surgery: cosmetic… Cosmetic plastic surgery also called aesthetic cosmetic plastic surgery seeks to improve the patient's features on a purely aesthetic level.... Cosmetic plastic surgery procedures include making the breasts larger (augmentation mammoplasty) or smaller (reduction mammoplasty), removing pockets of fat from specific areas of the body (liposuction), reshaping the nose (rhinoplasty), and others....
11 Pages (2750 words) Essay

Plastic Surgery: Breast Augmentation

This paper seeks to give insights into the prevalent cases of plastic surgery for augment of breasts and possible challenges resulting from the procedure.... Failure to meet the proper preconditions of the operation can cause the failure of the plastic surgery.... I plan to investigate the information by reviewing Lana Thompson in her book plastic surgery and also carrying out an additional review of the case of failed plastic surgeries.... This report has considered focusing on the plastic surgery Institute of Miami....
8 Pages (2000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us