StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Impact of e-Commerce Technology on the Air Travel Industry - Essay Example

Cite this document
Summary
The paper 'The Impact of e-Commerce Technology on the Air Travel Industry' presents companies within the air travel business such as Southwest Airlines and United Airlines which have in the recent past increasingly adopted and implemented information technology…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
The Impact of e-Commerce Technology on the Air Travel Industry
Read Text Preview

Extract of sample "The Impact of e-Commerce Technology on the Air Travel Industry"

Customer relationship management has also been facilitated through technology. The use of technology has allowed Airlines to enable their customers to make inquiries about travel arrangements into which immediate feedback is given via their customer care function. Additionally, communication with travel agents has been facilitated through technology which in return has allowed Airlines to effectively meet the needs and preferences of their customers as one of the objectives of strategic management (Gasson 1).

More importantly, the application of technology has allowed companies within the travel and tourism sector to effectively monitor travel. This involves the use of travel tracking systems for Airlines. As a result of this, travel companies which employ these services are more reliable and secure to travel with their flights. Therefore, technology is argued to be a strategic plan that the travel companies have employed to attract and retain customers and in this regard make these companies more competitive within the travel business (Lewis, Janjaap and Alexander 24).

Strategic management within air travel business involves marketing of travel services to current and new markets. Technology has been used as one of the enablers of marketing and promotion for airlines. This is achieved through the use of websites by air travel companies to communicate their business strategy, services, safety and reliability to their clients. In addition, the association of airlines with accommodation and hotel industry as presented within travel websites has made the travel companies more appealing (Gasson 1).

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Impact of e-Commerce Technology on the Air Travel Industry Essay, n.d.)
The Impact of e-Commerce Technology on the Air Travel Industry Essay. Retrieved from https://studentshare.org/management/1604780-how-does-information-technology-enable-strategy-in-travel
(The Impact of E-Commerce Technology on the Air Travel Industry Essay)
The Impact of E-Commerce Technology on the Air Travel Industry Essay. https://studentshare.org/management/1604780-how-does-information-technology-enable-strategy-in-travel.
“The Impact of E-Commerce Technology on the Air Travel Industry Essay”, n.d. https://studentshare.org/management/1604780-how-does-information-technology-enable-strategy-in-travel.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Impact of e-Commerce Technology on the Air Travel Industry

Tourism Development Centers on the Threat of Terrorism

air travel is a key contributor to tourism.... This is because the largest number of tourists relies on air travel to reach their preferred destination.... The travel and tourism sector has considerably been bruised at various levels, accompanied by growing concerns on the safety and security of destinations.... The global aviation immediately launched tighter travel rules, restrictions, and regulations in a dramatic attempt to thwart a repetition of the incidence....
8 Pages (2000 words) Research Paper

E-Marketing Review for Easy Jet

The use of information and communication technology to achieve the above objective of market is referred to as e-marketing or digital marketing.... This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings....
19 Pages (4750 words) Case Study

How Changes in Technology Can Affect Service Organizations

(D'Souza, 1995) The influence of technology on service positioning, service design, service delivery, and quality, customer satisfaction can hardly be overestimated.... In the paper “How Changes in Technology Can Affect Service Organizations” the author discusses a dramatic metamorphosis within the services marketing industry.... (Lovelock, 2001) Going even further than this, service industry involves multiple services encounters over a period of time, thus require an ongoing relationship with the consumer (auto repair) or an ongoing membership (banking, insurance systems)....
7 Pages (1750 words) Assignment

Key Developments within the Global Airline Industry

The researcher states that the growth of the airline industry is averaged at 5 percent annually through the estimates have changed due to changing economic conditions and differences in air travel safety across continents.... Surprisingly, analysts point that global air travel passengers will hit a mark of 3.... The developments have led to shifts in t global air travel services provision as major global players have intensified competition in the new centers of production....
10 Pages (2500 words) Essay

ICT E-commerce business analysis

For air travel, several website offers services like comparing rates and getting the best deal.... The availability of reliable and low-cost communications through the use of technology is providing new challenges and opportunities to every industry, especially the airline industry (Jiang, 2014).... Use of the internet to obtain travel packages, flight information, itineraries, ticket booking and boarding details have revolutionized travelling and the airline industry greatly....
8 Pages (2000 words) Essay

Types and Roles of Airlines

The travel and tourism industry depends on the air travel to provide services to their customers.... Airlines were among the earliest practitioners of e-commerce and have benefitted the most from the adoption of e-commerce as compared to other industries (Yang 2001:1), with revenues increasing and costs reducing dramatically.... The travel and tourism industry is the highest recipient of airline services since they work very closely together....
7 Pages (1750 words) Essay

How Tourism Services Are Being Impacted by Information Technology and Emerging Online Technologies

The significant drivers of e-business in the tourism industry are high customer expectations and market competition.... The relationship between supplier and consumer has also changed tremendously as tourists are booking their travel online.... The reliance on traditional travel agents is decreasing as online sites like Expedia, Travelocity has become travel intermediary for millions of customers and is directing them towards best but economical airplane, hotel or car rental companies....
11 Pages (2750 words) Term Paper

Macro Issues That Affect Airlines Industry

air travel carriers particularly those that are sharing the same routes need to have their own effective strategies in order to attract travelers, considering that the industry is centered on Boeing and Airbus suppliers.... The paper "Macro Issues That Affect Airlines industry" highlights that Orbitz.... The airline industry has been shakedown by a highly dynamic environment that influenced the industry's competitive forces which include entry of competitors; the threat of substitutes; bargaining power of suppliers; bargaining power of buyers; and rivalry among the existing players (Hubbard, 2004)....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us