StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

After reading a mini-case, and writing a summary with your opinion - Essay Example

Cite this document
Summary
The unexpected positive results they received over a span of a few years were surprising. JetBlue made it a goal to make a solid…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
After reading a mini-case, and writing a summary with your opinion
Read Text Preview

Extract of sample "After reading a mini-case, and writing a summary with your opinion"

JetBlue Using Twitter JetBlue started using Twitter in mid 2007 as a means to reach out to their frequent flyers, the TrueBlue users Amplifying Perceptions” 1). The unexpected positive results they received over a span of a few years were surprising. JetBlue made it a goal to make a solid relationship with its customers and to reach out to them in order to build their trust. They actively engaged with clients and successfully secured old and new customers. For example, JetBlue had one public voice where it emphasized honesty, empathy and acceptance.

JetBlue also claimed that Twitter was more compatible for their needs than Facebook, as Twitter was more mobile friendly and allowed them to create needed content immediately. JetBlue used Twitter to market new deals and sales without turning into spam or the usual “promotional lingo” (2). It created a separate Twitter account known as “JetBlue Cheaps” to cater to the different needs of their customers. This led to an exciting offer in JetBlue’s history in the summer of 2009 known “All You Can Jet” (3).

This allowed customers to travel many routes under just one ticket. Twitter basically allowed them to market this offer for free. The AYCJ pass was sold out before the company’s expectations leading to millions of blog references, search engine hits, and increased traffic. Media channels, newspapers, and blogs also propelled this offer, further highlighting its publicity. The already booming loyal followers became ecstatic over this historical offer and shared it on their other social networks.

JetBlue was able to get a hold of even more customers and satisfied followers. The offer allowed JetBlue to gain immense profits as well as more TrueBlue flyers, where its members soon hit the 8 million member mark. JetBlue also used Twitter in March of 2010 to give away 1,000 free roundtrip tickets because of its 10th anniversary (4). The company established itself further as a customer oriented service gaining even more positive publicity. JetBlue realized that its profits and public support were not solely the result of its few Twitter team members but instead due to “the crew members who are on the front lines all across the company” (4).

Furthermore, JetBlue used Twitter to closely and carefully monitor customer complaints and concerns as they were occurring in real time. This way instead of targeting a problem or issue, no matter how big or small, a week down the road, they were able to handle it on the spot with satisfying results. For example, when the company noticed a bike handling fee that the customers were complaining about, the communication team promptly got hold of the check in members and presented a solution. JetBlue has also taken great care to follow its customers’ tweets and keeping up to date with their concerns, helping them to feel appreciated and acknowledged.

Twitter has allowed the company to actively engage with its customers and build a strong network of support and interaction. I think JetBlue has done a tremendous job in maintaining its excellent reputation and standard. Using a public network, like Twitter, it has not only grown its customer support but also increased its trust and relationship. I think it’s great that a company keeps up to date with its customers and their day-to-day issues. This way the followers feel like their voices are being heard and their concerns properly met.

Using Twitter the way JetBlue has provides an outstanding example of a company actively participating with its customers and reaching out to them in these fast changing times. I truly think, that other companies should follow JetBlue’s example, and start actively engaging with the customers who appreciate the little personal touches and everyday conversations as it helps them to feel that the company is also a part of their normal, everyday lives. Works Cited“Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and Satisfaction.

” Jonathanfield.com. Stanford: Graduate School of Business. 10 June. 2010. Web. 01 Mar. 2012.

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“After reading a mini-case, and writing a summary with your opinion Essay”, n.d.)
After reading a mini-case, and writing a summary with your opinion Essay. Retrieved from https://studentshare.org/business/1590297-after-reading-a-mini-case-and-writing-a-summary-with-your-opinion
(After Reading a Mini-Case, and Writing a Summary With Your Opinion Essay)
After Reading a Mini-Case, and Writing a Summary With Your Opinion Essay. https://studentshare.org/business/1590297-after-reading-a-mini-case-and-writing-a-summary-with-your-opinion.
“After Reading a Mini-Case, and Writing a Summary With Your Opinion Essay”, n.d. https://studentshare.org/business/1590297-after-reading-a-mini-case-and-writing-a-summary-with-your-opinion.
  • Cited: 0 times

CHECK THESE SAMPLES OF After reading a mini-case, and writing a summary with your opinion

Ways Conflicts Can Be Resolved to Ensure Smooth Operations

In summary, this conflict was extended to the entire organization and consequently had an impact on employee productivity in this organization.... after the chief manager completed a selection process of an employee, the Human resource manager required that the employee produce a criminal investigation certificate as was provided by the organizational polices after which the employee would be served with a letter of acceptance....
21 Pages (5250 words) Case Study

Max Power: Legal Advice

I understand that your wife of ten years, Penny, intends to take legal action against you, her husband, for defaulting on the agreement that you had with her to the effect that you will be paying her 1500 per month.... Preceding this agreement, the two of you were not happy within your union, but despite this, you are still legally married to her.... You only defaulted after you met Stacey Floodgates, your new girlfriend, in Dubai.... The aim of this letter is to examine whether your wife has a chance of getting a favourable settlement in court if she decides to take legal action against you after all....
6 Pages (1500 words) Case Study

Practicum Counseling Experience

I asked the couple to meet me at a friend's counseling office after hours.... A space was created where the atmosphere would be warm, comfortable and quiet.... The two chairs the couple would sit in were placed facing each other, knees positioned close together.... hellip; It was important to have the couple be able to make eye contact....
8 Pages (2000 words) Case Study

Personal and Social Context of Agnes Price

Agnes said she often picks up after the children, tries to amuse them by reading stories and is usually responsible for making and serving meals to the kids and Kylie's husband Jim who is disabled and unemployed.... This paper "Personal and Social Context of Agnes Price" presents an assessment of a 64-year-old woman who lives with family and is suffering from depression....
7 Pages (1750 words) Case Study

Law Relating to Leaseholds: Rights of the Lessee

The purpose of this document is to first ascertain the relevant facts in three particular instances of legal disputes and, after conducting research both into case study's and other documentation, formulate an opinion from which considered advice to the parties concerned can be put forward....
12 Pages (3000 words) Case Study

Managing Strategies in Amusement Park Cum Resort

The change that would take place in the company after the proposed information system has been implemented successfully is summarized.... This case study is looking at the details of a real world situation in an Amusement Park cum Resort.... Mainly, this study analyzes the managing strategies with its various problems to diagnose and bring about the inevitable changes in promoting their offseason revenues....
12 Pages (3000 words) Case Study

Bilateral Keratoconus in a Young Albinism Male

In fact, this was the exact cause in the current visit after one week of commencing the treatment with full correction of the right eye and under correction of the left.... A slit lamp evaluation immediately after lens insertion indicated poor centration and loose lens.... Nevertheless, fitting evaluation after 15 minutes showed a great improvement.... Therefore, the patient was asked to continue wearing the lenses and an appointment after one week was provided....
7 Pages (1750 words) Case Study

Evaluation of Sam Slick's Mental Health

He, therefore, agreed to be interviewed after understanding the need for the evaluation.... The paper "Evaluation of Sam Slick's Mental Health" discusses that the social background of Sam should be considered since it has contributed to his bad behaviors.... His historical background shows that he ever abused drugs and this is another factor that should be used to rule out....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us