StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Internet Marketing and Consumer Behaviour - Essay Example

Cite this document
Summary
Blog 1: Internet Marketing and Consumer Behaviour Search Engine Optimization, Pay per Click, Banner Ads or any other form of digital and internet marketing, the world if Internet Marketing is getting tough and to survive one need to stay on his toes and adopt the changes in the industry…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Internet Marketing and Consumer Behaviour
Read Text Preview

Extract of sample "Internet Marketing and Consumer Behaviour"

Download file to see previous pages

Theoretically, you win! Yapiee! You should get sales now but what happens, when you get in to the Google Analytics you see good amount of traffic but no sales, bounce rate of 80% or plus, OMG! Practically, ranking in the top of the search engine from the desired key phrases is very important but this will only bring the targeted visitors to the website and if your website is not strong enough to convert them in to leads and customer then your ranking is a waste! One should seriously consider the consumer behaviour while creating web pages and websites for businesses.

So, what is Consumer Behaviour? “Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.” I extract the word that will be the centre of the circle for the rest of the post and that is ‘Decision Making Process’. When a visitor is on your website the decision making process starts, there are different stages of decision making processes, which are as follows: 1. . The website should have to have enough content (i.

e Articles, eBooks, Images and Videos) to make visitor aware of the possible unsatisfied needs and how a product or service can fulfil the need of the customer. 2. Search for Information: Now you have supplied with the enough information online that he is satisfied the next stage is to search for the company information. Nobody will buy a product or service online without researching about the company information, product reviews and related information. In the online industry, we all know the power of review websites and the impact of positive reviews on product or services.

In this step, consumer will more likely research about the company on other review websites, testimonials and feedbacks. Your website should have to have good reviews on and off the website (on review sites) in order to help customer to pass this step and move to the other one. 3. Expected Outcome: The customer at this stage is supplied with enough information and this is the time for him to evaluate the information and come up to possible outcome. At this stage he has decided either he is going to buy from your website/company or not.

In case of negative the consumer will bounce away from your website but if yes then he will possible narrow down his research to only few products and will care about different factors like price, quality and more, sales copy written against the product also plays a vital role in the decision making process. Studies have proved that attributes that play with emotions (such as trust, comfort and excellence) are rated higher in the decision making process. 4. Purchase a product: Finally this is the last stage of the decision making process.

At this stage consumer will decide which product to buy or leave the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Internet Marketing and Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Internet Marketing and Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/business/1438803-blog
(Internet Marketing and Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 Words)
Internet Marketing and Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/business/1438803-blog.
“Internet Marketing and Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1438803-blog.
  • Cited: 0 times

CHECK THESE SAMPLES OF Internet Marketing and Consumer Behaviour

The Subcultures of Consumption

Owing to the increasing online buying and shopping trends it has become important to analyse and evaluate consumer behaviour of the online shoppers along with the buying and purchase decision process of these online buyers.... SUBCULTURES OF CONSUMPTION AND CONSUMER BUYING BEHAVIOUR Different researchers have defined consumer behaviour as the activities performed by individuals or groups that eventually lead to decisions or actions (Pachauri, 2002).... On the other hand, the concept of consumer behaviour is defined as the particular way in which an individual acts when consuming or disposing products (O'Dougherty, Haynes, Davies & O'Connor, 2007)....
9 Pages (2250 words) Essay

The Influence of Marketing on Consumer Behaviour: Total UK's Carwash Marketing Activity

What motivation methods are used in the Total UK's Carwash Marketing Activity to motivate consumer behaviour in the U.... My present dissertation is 'The Influence of Marketing on consumer behaviour: A Review of Total UK's Carwash Marketing Activity'.... To understand customer's needs, managers should first understand key theories of consumer behaviour that will help them do a profitable... This covers mainly 'consumer behavior - how consumer buys a product, the way he uses it and mode of its disposal'....
35 Pages (8750 words) Coursework

The Concept of Buyer Behavior and How It Affects Marketing Activities

This behaviour originates from the urge to satisfy desires.... They engage in various marketing The most prevalent theory of buyer behaviour in respect of marketing activities is the ‘Utility Theory.... Buyers employ a rational behaviour when choosing commodities to consume; that is, they are concerned with self interest.... Companies are influenced by this behaviour to design a product or service that will be desirable to the buyers....
5 Pages (1250 words) Essay

Consumer Behaviour and Retail Marketing Strategy

The data consisted of a thorough review of the literature from credible authors and consumer behaviour refers to the overall attitude, preference, intention as well as the decision made by a consumer concerning the purchase of products or services in the market.... The study of consumer behaviour aims at establishing the path that consumers follow in arriving at the decision to buy or not to buy a particular product from a range of similar products available in the market (Strack, Werth & Deutsch 2006)....
15 Pages (3750 words) Essay

Consumer Behaviour and Its Relationship to Marketing

consumer behaviour is a complex matter for investigation, dealing with multi-faceted inherent characteristics of buyer segments and external influences that will predict consumption actions.... However, understanding consumer behaviour is a primary requirement for successful… Theory would seem to dictate that knowledge of consumer behaviour and their motivations will dictate whether one marketing strategy is successful over another, through incorporation of consumer behaviour and motivation as considerations of marketing activities. This report efines what constitutes marketing, explores the dynamics of consumer motivation, and then links these conceptions with consumer behaviour, using relevant examples, to understand how marketers respond to consumer behaviours and serve to influence them....
19 Pages (4750 words) Essay

Internet Marketing in the Case of Fly Monarch Airlines

At the same time specific issues of marketing, like branding and consumer behaviour, are explored at the level that they can help to the explanation of the importance of marketing for the development of all business activities.... branding and consumer behaviour) is analytically explained both in theory and in practice (referring to the marketing tools used by Monarch Airlines).... The paper "internet marketing in the Case of Fly Monarch Airlines" states that firms that operate in the airline industry can be benefited from the developments of marketing in other industrial sectors and adapt any marketing strategy that could be effective in the context of the airline industry....
14 Pages (3500 words) Case Study

Buyer Behaviour & Market Research

Attitude influences the consumer behavior.... The attitude that is based on cognitive behavior is mainly influenced by the knowledge and perception that the consumer develops by directly using and experiencing the product.... The cognitive theory can be defined as the process of improving and developing the knowledge and learning of the consumer behavior.... While purchasing the particular product the consumer is required to consider price, quality, and functionality for choosing the particular product....
8 Pages (2000 words) Assignment

Consumer Behaviour, Communications and Internet Technologies

Concerning the target market of telecommunication services, in this paper, I will identify, compare and contrast consumer behaviour of Generation Y that includes beliefs, feelings and actions, towards adopting and integrating mobile 3G services in Australia.... The focus of this paper is to identify the consumer behaviour of the 20-something consumer segment (Generation Y) that includes demographics, lifestyle choices, values, social influence and aspirations factors....
15 Pages (3750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us